Marketing Vs. Manipulation: Which One Are You Using?
Are you marketing to your target audience or are you trying to manipulate them? I wonder how many people understand the difference between marketing vs. manipulation. Find out if you are marketing to your target audience or simply trying to manipulate them. This could be the reason your marketing plan isn’t really working.
Don’t bait your audience
A true tell-tale sign of manipulation is attempting to bait your audience. This entails using information that is misleading in some fashion. You know those medicine ads on TV that talks about the benefits of a drug for a minute and a half, and then sticks the side effects into the last 20 seconds? They talk as fast as they can to list the downsides in hopes that you either miss half of it or you stop paying attention. When you offer your service or product to your audience, are you giving them the truth, the whole truth, and nothing but the truth? Or are you trying to leave your pricing or “side effects” for the last 20 seconds?
Don’t bait your audience. This is not a form of marketing, it is a form of manipulation. If you want to use a snippet of information to lead customers to your website where they can find more information, that’s fine. What you don’t want to do is use a snippet of information and then stop there. Make sure that you, and your staff, are transparent and up front with your customers about your products and your services.
Use the feedback of your customers to promote your business
Building your business’ reputation on customer feedback is always a good marketing strategy. I have heard some people claim this strategy to be a form of manipulation, but I completely disagree. The argument for manipulation in this instance is that you are choosing only happy customers with good feedback to reflect the reputation of your business. The truth is, you’ve worked hard to make that customer happy! And hopefully you’re working hard to make every customers happy, so absolutely you should share the feedback of those happy customers.
Keep in mind, platforms like Google allow any and every one to leave a review of a business. If someone has a grievance, they are more than welcome to share it. And since google is a public platform, any one has the ability to search and read your reviews. You can build a marketing strategy around getting good reviews and for many local businesses, I highly recommend it.
keep it simple, stay in alignment
Let’s not over-complicate the question. Are your ethics aligned with your business? Does your process benefit your customers? Are you treating others the way you want to be treated? That’s right, I asked. If you keep your business aligned with your business mission, then you should be in the clear. Sometimes keeping it simple is all it takes.
So the question remains – are you marketing or are you manipulating? If you’re still not sure, or if you would like help with your marketing plan, give us a call!