Stop your Copyright Infringement
If I could count the amount of times I have this conversation with new clients….let’s just say I would be counting for a long time. It’s not to say these clients “don’t know any better”, the truth is they just don’t know. So after you read this article please make sure to share this information with your colleague so they can feel confident they are not taking part in any copyright infringement and are not opening themselves to the potential of being sued or complained against.
Google is not a free-for-all
Usually the first issue I run into is clients taking images from Google and using them for their own purposes. Google is not a free-for-all. Google is not a depository of free content and images. Everyone should just assume that everything is protected. That being said, if you want to use images or content from google you only need to take these specific steps. I tell my clients they can use any picture they want from Google as long as they are willing to credit the source (whether it’s Google or another website), if you keep that in mind when using pictures from Google then you have nothing to worry about.
Fork Up the $$$
The easiest way to avoid potential copyright issues is to pay for images or graphics. Instead of taking them from a search engine, like Google or Bing, there are many sites that allows you to set up a subscription or pay for images as you need them. Ideally the goal is not to spend a lot of money but you’ll still spend less that if someone sued you. There are also a few sites that provide a bank of pictures for anyone’s use for FREE. Contact me if you want more detail on that info.
Create your Own
If you have a secret creative side, then use it. Create your own graphics! Platforms like Canva make it super easy and the programs are really fun to play with. Worried about the learning curve? Use Youtube tutorials or tutorials available from the platforms to learn the basics. You can also hire us to coach you!
As I mentioned above, there are a few other websites that you can freely use the images provided. The downside to these sites are the images can be “slim pickings”, or you have to know how to determine the quality of the image or you might end up with a very amateur looking picture. I’m sure there are more sites that provide free pictures than the ones I will recommend but I’m partial to these for the quality of the images. These sites allow anyone to upload images that they have taken and own for others to use as they please.
I decided to write this article because I think this information, while “basic”, is commonly unfamiliar with most people. I know most people’s intentions are not to infringe on other’s rights but I have actually heard of someone being sued, and being threatened with a lawsuit, over using their pictures. Just give credit where credit is due and you can avoid this problem. Remember to contact us for more information, if you have questions we can answer for you, or if you need coaching on some of these awesome programs!