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How To Create a Tailored Message For Your Business

On May 5, 2015, Posted by In Blog, Marketing Strategy

Did you know that in a Harvard Business Review the ability to communicate was ranked number one above ambition, education, and hard work? Effective communication is key in our fast paced world. It’s highly important to create a tailored message to your target audience in order to provide maximum exposure. So,…

Who is your target audience?

On April 23, 2015, Posted by In Blog, Marketing Strategy

A Forbes article reported that within the last 8 years social media usage has increased by 800%. There is a large pool of potential customers on the various platforms. In order to take advantage of these popular marketing tools, small businesses should consider social media marketing. In social media marketing,…

What is a Bounce Rate?

On April 17, 2015, Posted by In Analytics, Blog

As a Marketing Consultant I am asked often how to interpret a “bounce rate” according to Google Analytics. The truth is, your bounce rate is an important statistic in your overall data that can give you some insight into the effectiveness of your marketing plan. Note that I said SOME…

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