Google Analytics is making a change
We received the announcement not too long ago about Google Analytics making a minor change in their tracking system. This change is certainly nothing to freak out over since it’s very simple and easy. So let me break it down for you and then I’ll move on to some of the features that have been added to Google Analytics that you are probably not using.
Google Analytics is updating their tracking number from “standard” to “universal”. This means that if you added your google tracking number a long time ago you may need to update it. Most likely Google will update it automatically for you and notify you when it does. However, if you haven’t received notification yet, you may want to double check. Here’s how you do it:
- Log in to your google analytics account
- Under Admin you will find “tracking info”
- When you click that tab choose “Properties” and this should open into all of your tracking information, including your tracking number.
- Scroll to the bottom and all those numbers are your tracking code. Make sure the code on your website matches this code. If it doesn’t, copy and past this code on to the website pages you want to track.
As simple as that! Now your code has been updated and your tracking system has been optimized. This is really the only major change that is being made for 2016, that we know of so far, and as you can see it is pretty minor. Don’t get me wrong, it’s still very important!
Some of the features that you may not be using might include Goals, Sources, Funnels, and much more. Google Analytics is a great program with a lot of features that will take the “gues work” out of your tracking system if you know how to use them. Instead of listing the many, many features and uses for them, instead I would rather direct you to this very large guide of resources that can walk you through anything you want to learn to use and understand in Google Analytics. Best of luck! Of course if you would rather have someone do it for you, or explain everything you need to know, we would be happy to do so in our FREE consultation.