Your Favorite Platforms Are E commerce Friendly!
Social media is constantly evolving to accommodate the growing needs of the Business to Consumer (B2C) industry. Social media platforms were originally created to cater to networking, however these platforms are becoming e commerce friendly. It is becoming increasingly easier to generate sales from these social media platforms due to the recent updates. Let’s take a look at some of the new features!
This platform recently announced the simple, secure way of buying products. Pinterest created a “Buy it” button that appears on the upper corner of a pin. This enhances the product’s reach and increases the consumers options. If you’re wanting to buy a new dress, you can search and scan through, but if you’re just browsing you can utilize the platform’s “Shop our picks” category.
Transferring money has never been so simple. Facebook’s latest feature allows users to quickly and securely send money to their Facebook friends through Messenger. In order to send money, you simply click the $ icon, enter the desired amount, and add your debit card. The best part is, it’s free!
Twitter is currently testing new ways to make it easier for users to discover products and places. This platform is working on a way to deliver relevant content about products and places on your feed. Along with relevant material, this will include the option to purchase the product. For example, if you’ve searched a book, it would be likely that the book will appear on your feed with a button that says “Buy on Twitter”.
These social media platforms are constantly updating in order to continue to satisfy consumers and cater to e commerce. These features are the beginning of a new trend. Keep your eye for the developing ecommerce platforms! If you’re interested in social media marketing, but don’t have the time to invest in the tedious effort, contact us at Nixx Media!