Pinterest still lives…for now!
Lately, you may have overlooked this social media network for promoting your business but let us tell you – Pinterest still lives! It’s alive and well because of the new streams of revenue generation it has tapped into. Users can now use Pinterest to find their favorite things and purchase them with buyable pins. This is a great opportunity for brands to connect with their target audience.
Businesses will now be able to monetize their Pinterest fans through this call-to-action. According to Search Engine Watch, the new addition is paving the way for the evolution of social commerce. Now people are buying things in more ways than ever before. It’s critical for online merchants to engage their shoppers at every possible endpoint in response. How can your business utilize Pinterest to generate profit?
Make your business visible
Connect with fans that your business already has from Facebook and Twitter. This move will allow your Pinterest to grow a following and connect with fans through another channel of social media. Having a following will increase visibility for your brand and ultimately increase your sales. You should include your business’s name and official website address on the Pinterest profile page. By doing so, you will maximize your website traffic and SEO.
Make your website Pinterest-friendly
You need to make it easy for fans to “Pin” content from your website using a Pinterest browser extension. In order to do so, optimize your website to allow rich pins which will show more information about the link than normal pins. You should include a “Pin It” button on your most visually appealing items. Featuring a following button will also help your website become more Pinterest-friendly.
Create Appealing Content
Your business’ Pinterest profile should be a mix of both original content and re-pinned content. The emphasis should be on article and photos “pinned” from your site. Make sure to always post high-quality images on your pins. The image is the first thing that a potential customer sees and determines whether they want to find out more.
Keeping up with managing your Pinterest and other social networks can be a lot of extra work. Contact us to help you! We offer complete social media management so you don’t have to worry.