When Google makes a change, so do you! | Nixx Media

When Google makes a change, so do you!

When Google makes a change, so do you!

On August 1, 2015, Posted by , In Blog, Marketing Advice

Search Engine Optimization (SEO) is constantly evolving due to updated algorithms, new trends, and developing best practices. It’s important to follow these updates, no matter how small, to ensure your marketing strategy continues to be as effective as possible. We’re here to make sure you’re in the loop which is why we’re covering the latest algorithm update. Find out if your site is configured for the international Googlebot update and learn how to adjust to maximize your SEO.

International Googlebot Update

Recently, Google tweaked the way Googlebot views how content changes based on a user’s IP address (location) or preferred language settings. Googlebot began crawling (i.e. collecting) websites on U.S. and international locations. This simply enhanced Googlebot’s ability to ensure web pages that are intended for a specific country are included in their search results.

Googlebot’s Effect

For example, if a U.S. based company offers services for France, Googlebot would optimize that section of the website for French users. This update benefits businesses and potential customers searching for services. It enables a wider reach for websites with international viewers.

This Googlebot update isn’t impacting SEO on a large scale, but it is important to understand the updates and it’s effects so you can utilize these changes to benefit your business. Here are a few important tips to enhance your SEO.

  1. Make sure you have your NAP (name, address, number) in a visible location on your website, usually in the header or the footer. It’s easy to forget the small things, but this information is vital for your potential customers.
  2. Make sure you have set up the Google Index plugin on your website. This refreshes frequently so your website continues to appear in the rankings.
  3. Make sure to keep your website updated (i.e. if you change phone number make sure you website has your new number). You never want to miss out on potential clients!

We understand that keeping up with SEO updates, trends, etc., can be time consuming. If you’re interested in our assistance, take advantage of our free 30 minute consultation! We would love to handle your SEO needs.

 

Sources:

http://searchenginewatch.com/sew/opinion/2417181/is-your-site-configured-for-the-international-googlebot

https://support.google.com/webmasters/answer/6144055?hl=en

http://www.ironpaper.com/webintel/articles/2015-critical-seo-statistics-and-trends/#.VbWN23jY220

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