Marketing Strategy Archives | Nixx Media

Category Archives : Marketing Strategy

The Importance of having a brand

On March 11, 2019, Posted by In Marketing Strategy

I think some business owners have heard the statement “having a brand is important”. Branding is such an important element of any business. So important that there are people dedicated to only helping a business create and build their brand. But why? Why is this so important? What is your…

The Marketing Funnel is not dead, it’s just complicated.

On March 11, 2019, Posted by In Marketing Advice, Marketing Strategy

If you are familiar with the marketing funnel then you may laugh at my blog title. If you are not familiar with a marketing funnel then refer to the image below. This is considered a traditional marketing funnel: As you can see, the marketing funnel is a funnel (literally) that…

The Marketing Conversation You Need To Have With Yourself

On February 10, 2019, Posted by In Blog, Marketing Strategy

When a business owner contacts me about their marketing, they have three distinct problems. Almost all small business owners find themselves trying to analyze the following business contentions. Have you done any Market Research? Market research will give you significant information about your business and your competition. In fact, market…

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