What is a Bounce Rate?
As a Marketing Consultant I am asked often how to interpret a “bounce rate” according to Google Analytics. The truth is, your bounce rate is an important statistic in your overall data that can give you some insight into the effectiveness of your marketing plan. Note that I said SOME insight, because your bounce rate is certainly not the end-all, be-all.
A Bounce Rate, as according to Google Analytics, is the percentage of single interaction visits to a website. A pageview is going to be the most common second interaction on the bulk of websites, but there are a handful of other possible interactions—events*, transactions, and so on—that also affect bounce rate. (On a side note, before you can understand your bounce rate you need to make sure you understand who your target audience is and the behavior of that target audience.) If you have a high bounce rate don’t get too bent out of shape. First make sure you are understanding your analytics correctly.
In recent statistics, an excellent bounce rate averages anywhere between 26 – 40 percent, an average bounce rate is between 41 to 55 percent, 56 to 70 percent is above the average, and a poor bounce rate is over 71 percent. At Nixx Media our goal for every single client is to get their bounce rate under 30 percent and keep it under 30 percent. We believe under 30 percent is an excellent indication that our marketing is reaching the correct target audience as appropriate to each client. There are many things you can do to improve your bounce rate and you can find some of those tips right here.
Keep in mind these statistics are based on a website that is functioning correctly, is optimized for your audience, and has a marketing strategy in place that is being implemented well. A website that is getting no traffic and has a very low bounce rate is not a good sign of anything. However, a website that is getting a lot of traffic, has great interaction (high sessions and good session times), and has a low bounce rate puts that site in the excellent category!
At Nixx Media we want to put your company’s site in the excellent category! We believe in excellence and strive towards excellence for all of our clients, no matter what your business, brand, or product is. We work 110% on everything we do and let our results speak for themselves. Contact us if you think you need help evaluating your analytics and take advantage of our free 30 minute consultation now!