Social Media Marketing Can Help Your Business!
Social media marketing is increasingly important in today’s business industry. According to We Are Social, 2.03 billion people are actively using social media and 2.95 billion people are active internet users. That’s a large pool of potential customers for your business that you could be missing out on if you are not using social media. Social media is able to expand your marketing strategy by reaching previously unreachable potential customers.
Why use social media marketing?
Social media marketing is perfect for increasing your brand recognition because of the mass audience who is being reached. If people are constantly viewing your marketing efforts they will recognize your business’ brand. Further, if your business is active on multiple social media platforms, your Search Engine Optimization (SEO) will increase. That means your platforms will gain a higher ranking and appear in higher results when being searched online.
What are the popular platforms?
There are numerous social media platforms that can be used for your marketing strategy. Currently, the most effective platforms to take advantage of are Facebook, Twitter, LinkedIn, and Google+. Each of these platforms offer unique benefits and are structured accordingly. Choosing which platform for your business is an important task that requires research and an understanding of your target audience to determine which platforms are the best fit for your brand.
What are the benefits of each platform?
Each platform has their own benefits and features for different business goals. In the following few weeks, we will publish a blog that details each platform and how they contribute to building a brand. Below is a short summary of the various different platforms we will be discussing in the following weeks.
Facebook – Facebook is a laid back and casual platform because it is used leisurely which would allow for a conversational tone in your messages. You are able to post statuses, photos, share, like, and comment on other pages. It’s encouraged to actively post and communicate on this platform which results in increased brand recognition and community engagement. Facebook is the most commonly used social media marketing tool to date.
LinkedIn – LinkedIn allows you to post updates and connect with other businesses. This platform uses a more professional demeanor in their marketing features because it is largely used for networking business to business. If you are intending to connect with other professionals, this platform is perfect for you.
Google+ – Google+ is a social media platform that allows you to connect with businesses and customers, especially in your local area. If your marketing efforts are geared toward gaining attention and growing your local footprint, this platform is right for you.
Twitter – Twitter allows you to post statuses containing a max of 140 characters, share, and like other tweets. The purpose of Twitter is to encourage conversation around the world, mostly pertaining to trending matters. If you want to engage with your community by joining in on conversations, this platform is perfect for your business.
How do I choose which platforms are right for my business?
If you decide to utilize social media marketing, it’s important to research, understand, and identify your business’ perfect platforms. Which platform would be the most beneficial for your business’ goal? Do you have the time to dedicate to each platform to achieve the results you want? It’s highly important to recognize the large amount of time, effort, and attention that is needed to create and manage an effective social media marketing strategy. On average, it takes 20% of your time during the week to manage your social media platform. When running a business, time is crucial. If you are considering implementing a strategy, take advantage of our free 30 minute consultation.