Setting Up Your Marketing for 2019
2019 is here and your marketing is (hopefully) ready for implementation. However, most small business owners either don’t change their marketing strategy or don’t prepare a new strategy for a new year. That is a mistake. Starting with the basics, here are a few things you can do to get set up for your marketing in 2019.
Evaluate your 2018 marketing strategy
It’s never too late to evaluate your marketing strategy and it is certainly better late than never. You need to understand what worked and what didn’t so you can improve. Any marketing materials or strategies that worked for your business in 2018 should be repeated and expanded. Anything that didn’t work should be removed. This is the very first step to your new marketing plan and also the most important step. So don’t skip it!
Research new marketing trends
Nothing is as good as real data. Learning about new marketing trends can be really helpful as you decipher what you want to implement in 2019. Some of these trends can give your marketing a temporary boost, some have a long-term impact and others are just plain good sense. Either way, it’s up to you to do the research and find out what others are doing and how you might be able to use a variety of approaches. If you understand how much time this can take then you may want to hire a professional like Nixx Media to do this part for you.
Break down your 2019 plan in quarters
For experience business owners this may seem like a given but many don’t realize this is the best way to manage your marketing plan. Create a plan divided into your business’ quarters – this is usually every 3 months of the year. Each quarter should include action steps and a way for you to evaluate your marketing at the end of every 3 months. Using this system you should be able to improve your marketing throughout the year instead of waiting until the very end to make changes.
The three steps are your very first, most basic steps to making sure your business is set up for marketing in 2019. It seems like a lot of work because it is. However, we here at Nixx Media are happy to help. If your goal this year is to increase your business then you simply have to start here. Give us a call if you are interested in a free consultation.