The Power of Videos in Social Media Marketing
Are you aware of the power of videos in social media marketing? Many business owners are asking the question, “How can I make sure my business beats out the competition?” In the digital world of marketing the answer to this question changes all the time. However, currently the answer is the use of one tool: Videos. You might be thinking you need a big budget and countless hours but you’ll be surprised to know that you don’t. Read further to find out why!
Facebook takes on Google
Facebook is pushing videos uploaded directly onto their platform over videos linked from sites like Youtube. Ever since Google bought YouTube they are directly competing with Facebook. This means home-made videos are going to get a higher reach. According to Gary Vaynerchuk of Vayner Media, “Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one-to-one branding to a whole new level.” This statement is a perfect reflection of the effects of video marketing.
Success backed by numbers
Even statistics prove video marketing is essential. Over 600 marketing professionals participated in a study done by ReelSEO, Flimp Media, and The Web Video Marketing Council. The results showed that 93% of respondents now use video as part of their marketing strategy. Also, 82% said that it had a positive impact on their business. In addition, another survey, done by Content Marketing Institute, showed that 63% of people see videos to be effective. Take it from us, you will see an immediate impact when you start to use videos in your strategy.
Where to Start
Facebook is the best social media platform for social media marketing, especially for video marketing. If you are thinking of which platform to start with, start with Facebook. However, this doesn’t mean to say that other platforms should be ignored. Both Snapchat and Instagram are valuable tools for using video. Snapchat is also the fastest growing platform right now, so make sure you don’t ignore it. In the end investing your time in using videos will see big returns. Whether you choose to start with FB, Snapchat, or another platform, just start somewhere.
You don’t need big bucks
Making videos might seem like a hard thing to do. However, there are loads of apps and programs to help you get started. Whether you are working with a budget or not, there are so many options to choose from. You don’t need thousands of dollars to get your message out either. All it takes is a little time and some thought and you will be reaping the rewards. As successful internet businessman Gary V states, “Time is the asset”.
We hope this article was a stepping stone towards building your video marketing strategy. Evidence shows videos are extremely effective for branding and driving engagement. Nixx Media is happy to help you with creating a video marketing strategy for your business. Please feel free to take advantage of our free consultation! You can also contact us directly at anytime.