LinkedIn has secrets
According to the 2013 Sales and LinkedIn Study, 84% of users reported generating several business opportunities from utilizing LinkedIn. Possibly one of the best uses of this platform is the professional networking opportunities. A LinkedIn business page allows you to network and potentially snag sales leads, but it also establishes your global presence as a credible company. LinkedIn has added multiple features to replicate the social media feel similar to other social platforms, but this marketing tool focuses on it’s original purpose to provide a platform for recruiting and showcasing resumes.
A Showcase Page is designed to spotlight a brand, company, or initiative. Users are able to follow Showcase Pages without following the business which allows your business to cater to each of your potential clients and market directly and effectively. For example, if you own a pet store, cat owners will not be interested in content on every other animal. Instead they will be interested in your Showcase Page on cat products.
Search for New Employees
Your company has the ability to post job opportunities and seek out employees. LinkedIn users are consistently seeking employment through this professional platform which enhances your company’s chance of filling vacant positions and hiring qualified employees. LinkedIn even allows you to search resumes in your hiring field in order to ease the process of finding the perfect candidate.
By completing your LinkedIn profile, you are able to display your qualifications, experience, publications, etc. This savvy business platform even allows you to receive testimonials in the form of recommendations from past or current employees, clients, etc. These recommendations will be displayed on your profile for other users to view. People won’t always believe what you have to say about yourself which is why it’s important to provide a third party’s opinion to enhance credibility.
Attract New Business
Once you’ve filled out your profile and received recommendations, this provides the perfect opportunity to grow. Who wouldn’t want to work with a business with positive reviews and an established brand? LinkedIn even allows users to follow other companies which increases your business’ presence and likelihood for connections. This marketing tool allows your business to network and create useful business contacts which can transfer into potential clients.
This platform allows you to make your profile information available for search engines to index. LinkedIn receives a high PageRank in Google, which can increase your SEO and place you higher on a results page. You can take advantage of this and promote your other websites by linking your blog, website, etc. on your LinkedIn profile to instantly increase their SEO!
This growing social media platform offers many benefits for your business. However, it’s important to realize the tedious efforts that are required when running a social media marketing strategy. If you’re interested in LinkedIn’s marketing benefits, contact Nixx Media! We specialize in creating and implementing affordable marketing strategies that match your business plan.