How To Create a Tailored Message For Your Business
Did you know that in a Harvard Business Review the ability to communicate was ranked number one above ambition, education, and hard work? Effective communication is key in our fast paced world. It’s highly important to create a tailored message to your target audience in order to provide maximum exposure. So, how exactly can you effectively create a tailored message for your target audience?
Establish your brand’s voice
There is an overwhelming amount of advertisements bombarding consumers daily. Media Matters reported that the average adult is typically exposed to 625 ads daily. That’s 4,375 ads a week! Having an established and consistent voice allows your audience to identify your brand. It’s important to provide consistency to the public; you don’t want to send out conflicting messages. Consider the following while developing a clear brand voice:
- Who are you?
- What does your brand represent?
- What makes your brand different from your competitors’?
- What is the appropriate tone for your brand?
Develop a Unique Selling Proposition
A unique selling proposition is the notion that your business has something to offer that other businesses don’t. This is what makes your business unique. For example, TOMS shoes is unique and compelling business because they give a new pair of shoes to a child in need for every pair you purchase. Having a clear USP causes attention and creates a basis for your business’ message.
Identify your target audience
In order to effectively tailor your message, you must understand your intended audience. It’s important to understand the “type” of audience you are reaching out to and market according to their interests, needs, etc. If you need assistance identifying your target audience, check out our recent blog “Who is Your Target Audience?”
Speak your target audience’s language
It’s important to tailor your message in the appropriate tone and language. If you are trying to reach your ideal customer, you must use language that is appealing to them. For example, if your target audience is children, it wouldn’t makes sense to use a professional tone while advertising. Preferably you would want to use a light-hearted and playful tone. Craft the perfectly balanced message while using your brand’s voice.
We hope these tips help you craft a tailored and effective message so you can communicate most effectively with your target audience. At Nixx Media we are always here to give you great information, help, and guidance on how to improve your communication skills, especially through digital platforms