Facebook Can Benefit Your Business!
Facebook is currently the most commonly used social media marketing tool to date. According to Digital Marketing Stats, there are currently 1.44 billion active users on Facebook. This is a continually expanding audience that your business can reach! This marketing tool allows your business to post statuses, photos, share, like, and comment on other pages. So, what exactly are the benefits of having a business Facebook page? And how can you use a business Facebook page to drive business?
FB is a Low Cost Strategy
Investing in marketing strategies can become costly, but Facebook is a low-cost endeavor. This platform allows you to create a business page for free with the option to pay relatively small fees for views through their advertising features! More importantly, this platforms allows you to offer quality information about your company / product / service to your target audience and gives you an opportunity to engage with them.
Reach Your Target Audience
Facebook offers the option to target your marketing efforts. You can create a custom audience that represents your ideal customer with their advertising features. When you promote a page or boost a post, this platform allows you to select your custom audience in order to maximize your marketing efforts. Instead of having random viewers, you enhance your chances to connect with potential customers.
Showcase Your Products/Services
Along with posting statuses, you are able to upload photos and videos related to your business. This can be a powerful way to market to customers because they are able to view your products/services without visiting your location. Further, your existing customers have the option to tag your business in their photos. This increases the level of interest in the photo and your business!
Increase Website Traffic
Once you have a substantial amount of likes on your business page and you begin posting about your website you will find your website traffic increasing. Facebook even generates a small thumbnail which catches the user’s attention to your post. Your Facebook pool of potential customers can be directed over to your website which can increase your client base!
Increase Brand Recognition
It’s highly encouraged to consistently post on Facebook. Constant activity ensures that users will become accustomed to viewing your content which will increase your brand recognition. People prefer to buy from brands they can trust and identify with. If you enhance your brand recognition, a consumer is likely to remember your company when they are ready to buy.
This growing social media platform offers many benefits for your business. However, it’s important to realize the tedious efforts that are required when running a social media marketing strategy. A social media strategy will take up much of your time during the week and even on the weekends. If you’re interested in Facebook’s marketing benefits, contact Nixx Media! We specialize in creating and implementing affordable marketing strategies that match your business plan. Social media marketing through Facebook really works, just read some of the success stories here!