5 Tips to Growing Your Facebook Organic Reach!
According to Ogilvy, Facebook’s organic reach has dramatically declined 49%. We’re all wondering the same question, why is Facebook organic reach declining? Facebook has made it increasingly harder for your content to appear on your viewers news feed. This shift is encouraging businesses to turn to utilizing Facebook’s costly features such as boosting posts/pages. However, if you’re on a budget, there are ways you can grow your organic reach without breaking the bank!
Create Quality Content
It’s highly important to create quality posts that speak to your viewers. Facebook’s organic reach has dramatically declined which decreases the chance your viewers will see your content. Since your posts appear less often on your viewers’ news feed, it is crucial to attract their attention in order to maximum your chances of engagement. The key is to consistently spark your viewers’ interest! Consider your viewer’s interests/hobbies and cater to their wants.
Focus On Likes, Comments, & Shares
Facebook uses an algorithm that analyzes and determines the “quality” of each post. This includes the amount of likes, comments, and shares a post generates. Also, if a person has previously engaged with your page, the likelihood your content will appear again increases. Encourage users to like, share, or comment in order to boost the “quality” of your post and appear on more timelines. Posts similar to: “Like our post is you’re ready for the weekend!” can help your engagement. Give them a reason to engage!
Change Up Your Content
Facebook is full of eye-catching material ranging from vines, articles, blogs, memes, etc. In order to stay afloat in the sea of content, change up your strategy. Users don’t want to simply see text and an image every time they scroll past your page’s posts. Make sure you are alternating between images, videos, memes, etc., and your fans won’t get tired of the same ol’ content!
Hashtag Your Posts
Take advantage of the opportunity to expand your reach to interested prospects and allow users to view your posts by integrating hashtags. Make sure to use post-related hashtags in order to maximize your chances of snagging a viewer’s attention. Another tactic is to view the trending hashtags and incorporate it into a post. For example, “Congratulations to the U.S. Women’s Team for winning the #WomensWorldCup!” Even though this isn’t relevant to your company, it enables a larger pool of users to view your page and forces your page to become relevant.
Encourage Receiving Notifications
If a user hovers over your like button, they have the option to select “notifications”. This feature immediately notifies the user when your page uploads a new post. A sure-fire way to navigate around Facebook not placing your posts on user’s news feed is to encourage your viewers to receive notifications concerning your posts. If you have built relationships with your fans and post interesting content, they should be happy to do so! It’s a win-win for your business and the user. The more often they view your content, the higher chance you will create engagement and therefore increase your organic reach.
If you’re interested in growing your Facebook organic reach, but don’t have the time, contact us! We offer a free 30 minute consultation to ensure that we can benefit your business. We can make your organic reach sky rocket!