5 Tips and Tricks For Using Instagram!
According to Statistica, Instagram has over 300 million users and counting! However, there are plenty of people that have yet to join this platform simply because they are unsure how to use Instagram or manage their account. Don’t fret, we’re here to help! Here are 5 tips and tricks that will ensure your time on Instagram will be a breeze.
Tip #1: Important Peak Times
On every social media platform, it’s highly important to post during peak hours in order to attract the maximum amount of attention. Latergramme analyzed over 61,000 posts and discovered “likes” and comments were most frequent at 2 a.m. and 5 p.m. They also discovered the worst times for engagement were 9 a.m. and 6 p.m. Also an important note, Wednesday appeared to attract the most attention throughout the week. Make sure you’re posting during these windows to further your post’s reach!
Tip #2: Scheduling Posts Made Easy
What if you don’t have the time to manage your Instagram page? Not to fear, Schedugram is an online service that enables an Instagram user to upload and schedule photos ahead of time (similar to Latergramme which is barely more expensive if using Instagram for business growth). The service is $20 per month. Word to the wise, consider posting at least 5 times a week to stay relevant on your followers’ feed. Maintaining your online presence enhances your chances of being viewed by potential customers!
Tip #3: Choosing The Right #Hashtags
Using hashtags can connect your photo to a large pool of people. It’s important to take advantage of this feature and create multiple relevant hashtags on each post. Instagram’s blog suggests steering away from broad or vague hashtags. For example, if you post a photo of an SUV, it would follow to post a specific hashtag such as #KiaSorento instead of #SUV. It’s easier for your photo to stand out in a smaller pool of photos rather than a large selection. Also, search your intended hashtag and scan other posts to discover trending hashtags. Be selective with your choice of hashtags!
Tip #4: Posting Real Time Photos
Instagram was created as a platform that allowed users to post photos of what they were currently doing or what was currently happening. This is a “real time” app. It’s important to keep this in mind while choosing the photo you wish to post. The ideal photo should appear as if you just snapped it. It’s attractive to your followers to view content that resembles the photos on their feed. You don’t want your posts to seem foreign on the platform!
Tip #5: Creating Unique Edits
This platform offers an elaborate editing selection in order to customize each photo. Your photos can have a unique look of their own! Each post has the ability to be unique and attract your followers’ eye. Imagine scrolling past a photo that has bright colors and a decorative border – that will definitely draw attention. It’s important to take the time to edit each photo in order to utilize this platform’s features to the fullest.
If you’re interested in utilizing Instagram’s features, but you don’t have the time, contact us here! We would love to relieve your stress and create the perfect Instagram strategy for your business.