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The Importance of having a brand

On March 11, 2019, Posted by In Marketing Strategy

I think some business owners have heard the statement “having a brand is important”. Branding is such an important element of any business. So important that there are people dedicated to only helping a business create and build their brand. But why? Why is this so important? What is your…

The Marketing Funnel is not dead, it’s just complicated.

On March 11, 2019, Posted by In Marketing Advice, Marketing Strategy

If you are familiar with the marketing funnel then you may laugh at my blog title. If you are not familiar with a marketing funnel then refer to the image below. This is considered a traditional marketing funnel: As you can see, the marketing funnel is a funnel (literally) that…

Why Boutique Marketing Agencies Are Better Than Big Ones

On February 15, 2019, Posted by In Blog, Marketing Advice

Nixx Media is a boutique marketing agency in Tampa Bay which offer a variety of digital marketing services. And while Nixx Media is fairly small, we have the results and testimonials to prove we know what we’re doing. However, we have encountered some businesses who don’t truly understand the benefits…

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