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How To Segment Your Marketing Plan

On April 3, 2019, Posted by In Marketing Strategy

Brace yourself, this could be a long article. That’s what I told myself before I began to write this blog article because explaining segmentation can be a little confusing. And explaining how to segment your marketing plan can also be a little confusing. But they are both so necessary. Which…

The Importance of having a brand

On March 11, 2019, Posted by In Marketing Strategy

I think some business owners have heard the statement “having a brand is important”. Branding is such an important element of any business. So important that there are people dedicated to only helping a business create and build their brand. But why? Why is this so important? What is your…

The Marketing Funnel is not dead, it’s just complicated.

On March 11, 2019, Posted by In Marketing Advice, Marketing Strategy

If you are familiar with the marketing funnel then you may laugh at my blog title. If you are not familiar with a marketing funnel then refer to the image below. This is considered a traditional marketing funnel: As you can see, the marketing funnel is a funnel (literally) that…

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