2017 Marketing Statistics | Nixx Media

2017 Marketing Statistics

These 2017 marketing statistics are a compilation of different resources. The information has been pulled from Hubspot and Search Engine Land. We have compiled this information for your convenience. None of the information has been created or surveyed by Nixx Media LLC.

Search Engine Optimization

Conversion Rate Optimization (CRO)

  • Only about 22% of business are satisfied with their conversion rates (Econsultancy, 2016)
  • The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)
  • For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)

Mobile Search

In February 2017 Google rolled out an (unconfirmed) change to their algorithm that affected the SEO world. This change has shown a significant fluctuation in google rankings and an increased focus on mobile optimization.

  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
  • 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
  • 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)
  • 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)
  • 26% of consumers start mobile research with a branded app. (Smart Insights, 2016)

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Organic Search

  • Google gets over 100 billion searches a month. (Mashable, 2015)
  • The average Google first page result contains 1,890 words. (Backlinko, 2016)
  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
  • 50% of search queries are four words or longer. (WordStream, 2016)
  • 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2016)
  • 71% of B2B researchers start their research with a generic search. (Google, 2015)
  • B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014)
  • 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)
  • 40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)

Local SEO

Did you know Google My Business and Bing Places for Business are key platforms to increasing your local online footprint?

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Content Marketing Statistics

Blogging

  • Blogging 60% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2016)
  • 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016)
  • Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (HubSpot, 2016)
  • Over its lifetime, one compounding blog post creates as much traffic as six decaying posts. (HubSpot, 2016)
  • Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015)
  • B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
  • B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month. (HubSpot, 2015)
  • Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. (HubSpot, 2015)
  • 75% of HubSpot’s blog views and 90% of blog leads come from old posts. (HubSpot, 2014)
  • Some 15% of internet users read or comment on discussion forums such as reddit, Digg, or Slashdot, while 10% use the blogging website Tumblr. (Pew Research Center, 2015)
  • 43% of people admit to skimming blog posts. (HubSpot, 2016)
  • Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)

Content Strategy

  • 8% of marketers plan to add Medium to their marketing efforts in the next 12 months. (HubSpot, 2016)
  • On average, B2B marketers allocate 28% of their total marketing budget to content marketing. (Content Marketing Institute, 2015)
  • Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. (Content Marketing Institute, 2015)
  • 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015)
  • 32% of B2B marketers say they have a documented content marketing strategy. (Content Marketing Institute, 2015)
  • 28% of B2B marketers say they have a documented editorial mission statement. (Content Marketing Institute, 2015)
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
  • 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)

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Social Media Statistics

Facebook

  • 72% of adult internet users use Facebook. (Pew Research Center, 2015)
  • Only 45% of marketers think that their Facebook efforts are effective. (Social Media Examiner, 2015)
  • Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo, 2015)
  • Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day. (Pew Research Center, 2015)
  • Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016)
  • 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center, 2015)
  • 73% of people say they use Facebook for professional purposes. (HubSpot, 2016)
  • In the past two years, content consumption on Facebook has increased 57%. (HubSpot, 2016)
  • 76% of people use their Facebook feed to find interesting content. (HubSpot, 2016)
  • Facebook has 1.13 billion daily active users. (Statista, 2016)

Instagram

  • On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Georgia Institute of Technology, 2014)
  • 28% of adult internet users use Instagram. (Pew Research Center, 2015)
  • 59% of Instagram users are on the platform daily, including 35% who visit several times a day. (Pew Research Center, 2015)
  • Instagram has 500 million monthly active users. (Statista, 2016)
  • Over 95 million photos and videos are shared on Instagram every day. (Instagram, 2016)

LinkedIn

  • 25% of adult internet users use LinkedIn. (Pew Research Center, 2015)
  • LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. (Pew Research Center, 2015)
  • 46% of online adults who have graduated from college are LinkedIn users, compared with just 9% of online adults with a high school diploma or less. (Pew Research Center, 2015)
  • 32% of employed adults are LinkedIn users, compared with 14% of online adults who are not employed. (Pew Research Center, 2015)
  • In the past two years, content consumption on LinkedIn has increased 21%. (HubSpot, 2016)
  • LinkedIn has 450 million members, but only 25% actively visit the professional social network each month. (VentureBeat, 2016)

Pinterest

  • 31% of adult internet users use Pinterest. (Pew Research Center, 2015)
  • Pinners are just as likely to purchase as users from other social channels, but spend 50% more on average compared to other social channels. They also spend 20% more than users referred from non-social channels, including search. (Pinterest, 2016)
  • Pinterest has 100 million monthly active users. (The New York Times, 2015)
  • 71% of Pinterest’s users are women. (Search Engine Land, 2015)
  • 45% of people on Pinterest use the app while watching TV. (Pinterest, 2016)

Snapchat

  • Snapchat has 150 million daily active users. (Statista, 2016)
  • Every second, 8,796 photos are shared on Snapchat. (CEWE Photoworld, 2016)
  • 52% of Snapchat users are under the age of 25. (Statista, 2016)
  • 30% of U.S. millennial internet users use Snapchat regularly. (eMarketer, 2015)

 

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